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Updated: Apr 1, 2023

Curls and Potions® was founded with a pinch of a rebellious fighting spirit and a pinch of wanting to change one curl at a time. With one fighting Breast Cancer and one wanting to make the most of the coils and curls, the idea was born to focus on ways to blend healthy hair with overall wellness. 

Every idea begins with a problem and ours was simple: healthy hair, healthy living, and an amazing wash-n-go. The idea of having one without the other just didn’t make sense.  We focused on changing the way we think about overall health and hair, they go hand in hand.  So how did we fix that? We took ingredients that help with overall wellness sprinkled with a little bit of old traditional hair recipes and created the new blends that Curls & Potions® needed to help change the way we look at hair and health.  Healthy Hair + Healthy Lifestyle= Good Hair.

No need to make curl charts, patterns, or anything else. Curls are curls, uniquely created with an extra spring or bounce when they are getting the nutrients that help them flourish. 

We offer a large line of products that consist of conditioners, stylers, cleansers, vitamins, gels, tea blends, and accessories. 

Curls & Potions® will continue to bring new recipes to help appeal to a vast majority of customers from all walks of life. We love what we do and enjoy bringing our customers along with us on our journey to fix one curl at a time.



Michelle Nicole Fontaine-Jones


Michelle Nicole Fontaine-Jones is the Founder and CEO of Curls & Potions®. She stopped using relaxers back in 2007 due to excessive damage from hair color. With the difference in textures and trying to figure out what would work for her hair type she decided to do research on natural solutions. With the limited market for natural products or products for her hair type she decided to try her hand at her own business. Through a lot of trial and error, Butterfly Haven™ was born. She started making skin and hair care products from her home and selling them locally as well as online. It was a slow start but the moment it began to pick up she had orders to move to Germany (Military Spouse). 

She spent 3 yrs living overseas and continued her hair journey but sadly stopped promoting her business. Fast forward to 2015, with a burning desire to be apart of such an amazing movement, Curls & Potions® was born. Through the lessons of Butterflyz Haven™ she stepped out stronger and more focused. 

Michelle is not only a daughter, a mother, a wife, savvy techie, writer, and natural hair enthusiast- she is passionate and driven. Her dedication and determination to leave a mark in this world is electrifying. The packaging colors represent Breast Cancer in honor of her mother, who was apart of the creative process while fighting her last few years of her 14 yr battle with the disease. PINK is a continuous part of Curls & Potions™ and remains the heartbeat of the brand. Michelle lets PINK into everything she does so she never forgets that life is extremely short and it's important to leave your mark. Curls & Potions™ is a piece of Michelle and her mother that she wants to share with to the world! 

In honor of Angela L. Fontaine, the mother and inspiration of Curls & Potions®, a percentage of all sales will be donated to Breast Cancer Research, Fighters, and Survivors. Every purchase counts toward the fight for a cure.  


Check out these amazing tutorials!


Talk about STAPLES! Curls & Potions is not only MS&T-approved, but is also my current obsession! My Wash & Glow is achieved using their Curl Definition Duo -Curling Potion and Curling Jelly. This powerful combination of moisture, hold, and shine is the perfect solution to long-lasting #Washandgo . To extend my braid out, I use their Butter Me Up Buttercream. This is a 3 in 1 product to use for moisture, conditioning, and heat protectant.

What more can you ask for?

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